Boise, ID: Fastest Growing Luxury Home Market in US

Boise, long known for its understated charm, has surged to become one of the fastest-growing luxury home markets in the United States. Recent data from Realtor.com shows that list prices at the 90th percentile in Boise have jumped approximately 150% since 2017, elevating the high-end threshold to nearly $1.3 million — the largest increase among all major U.S. metro areas. Realtor

This growth isn’t being driven by high-profile celebrity sales, but by a steady influx of affluent, often low-profile buyers relocating from pricier coastal markets. These buyers are drawn by Boise’s blend of natural beauty, quality of life, and relative value compared with major metros — creating strong demand in upscale neighborhoods. Realtor According to agents quoted in the report, migration during the COVID-19 pandemic effectively “created … a whole market for upper-end luxury.” Realtor

From Scenic Escape to High-End Enclave

Over the past decade, Boise’s luxury real estate landscape has undergone a dramatic transformation. What was once a mid-sized city with modest housing options has matured into a region boasting custom-build estates, modern foothills homes, and large-lot properties — each designed for refined living and elevated comfort. As demand increased, so did the supply of high-caliber homes, shifting perceptions of what luxury looks like in Boise. Local real estate analyses now highlight Boise as ‘America’s fastest-growing luxury home market.’ 

Among the hallmarks of these high-end homes are expansive floor plans, views of foothills or nature, premium finishes, generous lots, and a lifestyle that values privacy, design, and longevity over fleeting trends. Whether new construction or custom remodel, buyers in this segment are drawn to Boise’s unique ability to blend Western natural beauty and contemporary design sophistication — at a fraction of the cost of comparable coastal markets. 

Why Discerning Buyers Are Looking to Boise

What truly distinguishes Boise today is not just price growth, but lasting value and lifestyle potential. For many high-net-worth individuals, the city offers a chance to own a thoughtfully designed, custom-quality home in a region that balances natural surroundings, recreation opportunities, and growth potential; without the overcrowding or expense of larger luxury enclaves. The market’s upward trajectory and sustained demand suggest the luxury segment here has staying power, with high end experts like Teal Point Custom Homes and Dean Thomas.

For buyers interested in both investment and lifestyle, Boise represents a rare opportunity: a growing luxury market with rising appreciation, increasing inventory of high-end homes, and a community vibe that still preserves the understated, Western-inspired character many are drawn to. For those seeking a luxury home base or second residence that offers both refinement and value — Boise is no longer a hidden alternative. It’s a destination.